Our Work
News Corp Australia
BRIEF
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Require a shop-able newspaper display
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Must show off the newspapers, as well as allow for interchangeable promotional offers.
PROPOSAL
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A News Cube with interchangeable promotional offers, including PETG sleeves that can be updated weekly, fortnightly, monthly.
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To provide a mobile unit that was similar to the current News Cube in Coles Nationally.
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A permanent branded News Cube relevant to mast heads in each state.
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Met Operational & Safety Standards of Coles.
RESULT
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The News Cubes rolled out across over 200 Coles Supermarkets in NSW & VIC.
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The graphics on the sides of the unit can be changed as required & the unit's bright colours and signage attracts attention of customers.
News Cube
PROJECT: News Stand MARKET: Coles Supermarkets
Concept
Client Feedback
“Very happy so far! They look great. The challenge will be keeping them full!”
MARK PRENTICE
Manager, National Customers – Newscorp Australia
“So far so good for sure. The units looks great, will be interesting to see where they end up in store... the branding looks amazing!!!! A real win in these stores!! Cheers”
MICHAEL ROW
Head of Retail Sales – Newscorp Australia
Final Solutions In Store
SPOS Designer Adaptation Concepts
The Floating Wine Display
The News Cube design can be easily adapted and modified to suit other markets. See our designer concepts using the same design for Liquor categories.
The 4 sided liquor presenter could be used to promote specials & create additional merch space.
